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The mood(u) book
A Scratch-Off Calendar for Daily Well-Being
Work period
Dec 2022 - Jan 2023
// Chennai
Responsible for
Illustration, marketing & production
Collaboration
w/ Design savaari
Tools
Procreate, Photoshop, Illustrator
Result
200+ copies sold
Launched in January 2023, the Mood(u) Book is an interactive calendar designed with a playful twist. The name "Mood(u)"—a slang term in tamil meaning "shut up" or "close"—was chosen with a touch of sarcasm, reflecting its innovative, closable, and portable design. Featuring a unique scratch-off element, the book offers a fun and engaging way to embark on a mood-boosting journey anytime, anywhere. Each day reveals a surprise activity, affirmation, or prompt, encouraging users to interact with their emotions in a lighthearted yet meaningful way. Within the first month of its release, The Mood(u) Book sold over 200 copies through online and in-store purchases at Odyssey, Chennai.
Calendar pages
The calendar pages are the heart of The Mood(u) Book, designed to make each day a little brighter. With a playful twist, every page offers a new surprise that invites users to pause, reflect, and engage in a small moment of joy. Whether it’s an uplifting affirmation or a simple activity, these pages create a unique and interactive experience that encourages daily mindfulness and positivity.
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