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Vilvah // Milk Series Packaging
Premium packaging system for a multi-milk skincare range
Work period
Sept 2022 - Oct 2022
// Chennai
Client
Vilvah Store Pvt. Ltd
Result
Scalable packaging system w/ stronger shelf recognition
The Vilvah Milk Series, which includes a range of skincare products infused with diverse milks like goat milk, oat milk, rice milk, and more, was a newly launched collection that required a unique packaging solution. The goal was to create packaging that reflected the purity, diversity, and nourishment these milks provide, while aligning with Vilvah’s brand ethos of clean beauty and sustainability. This project demanded a design approach that would enhance the product’s premium positioning while also making a statement about its ethical values. The final packaging needed to stand out on the shelf, tell the story of the ingredients, and reinforce the brand’s commitment to natural and cruelty-free formulations.
Concept Board
The mood board for the Vilvah Milk Series was crafted to establish a clear visual direction that aligned with the brand’s core values of purity, sustainability, and premium natural beauty.
Early Iterations
Given the variety of milk in the range, the packaging needed to communicate the unique benefits of each type of milk while maintaining cohesion across the collection. I worked to ensure that the design was flexible yet unified, making each product distinct without losing the overall aesthetic of the brand. I selected a refined, minimalistic design language that conveyed purity, while soft, organic shapes helped to highlight the natural ingredients in each formula. The use of subtle textures throughout the packaging symbolized the richness and nourishment each milk delivers. Here’s a section detailing the early iterations of the Vilvah Milk Series Packaging.
Final Design
After multiple iterations, the final design for the Vilvah Milk Series packaging achieved a balance between luxury and natural aesthetics. The design captures the essence of Vilvah’s brand values—sustainability, purity, and wellness—while ensuring the product stands out on the shelf.
Product Dieline
Impact on the Brand
After the redesigned packaging was launched, Vilvah saw a 20% increase in sales within the first three months, with the Milk Series becoming one of the top-performing product lines.
The redesign led to a significant increase in social media engagement, with more customers sharing their experiences and unboxing the products.
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