Vilvah Store // Website
Work period
Aug 2023 - Feb 2024
// India
Role
Lead UI/UX Designer
Client
Vilvah Store, India
Tools
Figma, Adobe suite, Procreate, HotJar, Google Analytics
Following the success of Vilvah’s D2C growth, the brand needed a more intuitive, high-performing website to enhance customer experience and drive conversions. While the website revamp followed a process similar to the Vilvah app design—including user research, UX strategy, prototyping, and iterative testing—it was tailored for desktop and mobile web interactions, focusing on optimizing browsing, product discovery, and checkout flow.
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The dynamic banner adapts to seasonal campaigns with clear CTA
Placed above the menu for optimal visibility, showcasing key promotions
The 'Best Sellers' and 'New Launches' sections are strategically placed for easy access to popular products and fresh arrivals, boosting conversion rates
Hovering reveals ingredients and the benefits, improving product exploration and user experience
Added interactive expandable cards to provide more details without cluttering the page.
Showcasing real customer transformations and their product routines to build trust and encourage purchases
A dedicated section highlighting Vilvah’s sustainability efforts reinforces the brand’s ethos and appeals to eco-conscious consumers.
The mobile version of the Vilvah website was designed to provide users with a smooth shopping experience on smaller screens while maintaining the brand's clean aesthetic and functional layout. With the majority of users browsing via mobile, great care was taken to ensure finger-friendly interactions. The gamified progress bar adds a unique touch to the cart experience—encouraging users to add more products to their cart by showing them how close they are to unlocking a special offer or discount. This subtle feature creates an interactive element that boosts engagement and increases average order value. The checkout process has been streamlined to minimize steps, offering a quick and efficient route to completing purchases, while maintaining a clean, clutter-free interface.
The Product page is designed for easy navigation, featuring clear product details with collapsible section for ingredients and benefits, allowing users to access additional information without cluttering the page. High-quality zoomable images and a prominent Add to Cart button drive conversions, while user reviews and before-and-after photos build trust. Related product recommendations encourage further exploration, and the page is fully responsive, optimized for mobile with a sticky navigation bar, ensuring a smooth, hassle-free shopping experience that enhances user engagement and boosts conversions.